Tom A Barker

Pass with Merit

Second Class Honours, First Division

Currently Head of a multinational team of web analysts and technical experts responsible for the deployment of Marketing Technologies within RBS. As Head of Digital Solutions my team’s main remits include the deployment of Adobe Technologies, the ownership of tagging across all Digital assets and also the connection between our Pega Decisioning engine and Adobe Technology stack.

Previously lead the award winning web analysts arm better known as Superstar DJs at RBS. The team wereresponsible for all digital analytics, optimisation and personalisation activity across the RBS Retail Group, driving commercial value and enhancing customer experience across all digital channels.

Manage the digital specialists responsible for Paid Search, Programmatic, SEO and Aggregator & Affiliate marketing for the Natwest & RBS UK Retail and Business Banking brands.

SEO and PPC Manager for the RBS Group. Responsible for managing natural and paid search for both NatWest.com & RBS.co.uk

Provide SEO consultancy and strategies for clients including GAME Group, Sky Gaming & Bet, HSBC, Kitbag, First Direct, Ryman Stationery and more.

Digital Marketing Exec for a start up digital marketing agency, responsible for all digital marketing activity and client interactions. Specialised in driving sales leads for manufacturing and engineering companies in the UK.

• Speaking at numerous Industry events including:
  • Adobe Summit EMEA
  • Clicktale
  • Elite Camp 2016
  • Which Test Won / Behave 2016
  • Pega Customer Engagement Summit 2017