MSc International Marketing
Newcastle University
Pass with Merit
resume
EDUCATION
BSc Digital Media Technology
Nottingham Trent University
Second Class Honours, First Division
PROFESSIONAL EXPERIENCE
Nov 2015 - Now
Head of Digital Analytics and Solutions
Royal Bank of Scotland
Currently Head of a multinational team of web analysts and technical experts responsible for the deployment of Marketing Technologies within RBS. As Head of Digital Solutions my team’s main remits include the deployment of Adobe Technologies, the ownership of tagging across all Digital assets and also the connection between our Pega Decisioning engine and Adobe Technology stack.
Previously lead the award winning web analysts arm better known as Superstar DJs at RBS. The team wereresponsible for all digital analytics, optimisation and personalisation activity across the RBS Retail Group, driving commercial value and enhancing customer experience across all digital channels.
SUCCESSES
Things I’m Proud Of
- Speaking at numerous Industry events including:
