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EDUCATION

MSc International Marketing

Newcastle University

Pass with Merit

BSc Digital Media Technology

Nottingham Trent University

Second Class Honours, First Division

PROFESSIONAL EXPERIENCE

Head of Digital Analytics and Solutions

Royal Bank of Scotland

Currently Head of a multinational team of web analysts and technical experts responsible for the deployment of Marketing Technologies within RBS. As Head of Digital Solutions my team’s main remits include the deployment of Adobe Technologies, the ownership of tagging across all Digital assets and also the connection between our Pega Decisioning engine and Adobe Technology stack.

 

Previously lead the award winning web analysts arm better known as Superstar DJs at RBS. The team wereresponsible for all digital analytics, optimisation and personalisation activity across the RBS Retail Group, driving commercial value and enhancing customer experience across all digital channels.

SUCCESSES

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Contact info

  • London